Chapter 26 Multiple Choice Questions | The Theory and Practice of Change Management

1. Value innovation is a __________ intervention.

human process technostructural strategic human resource

2. Companies that adopt red ocean strategies focus their attention on (there are two correct answers )

customers competitors securing competitive advantage discovering new market spaces

3. Environmental determinism is a worldview associated with:

blue oceans strategies red ocean strategies neither BOTH

4. Some of the analytical tools developed by Kim and Mauborgne include:

the strategy canvas value patterns five actions framework scenario planning value stream analysis

5. Blue ocean strategic thinking involves (there are four correct answers):

looking across the boundaries that define the firm’s current market space paying more attention to what competitors provide than to what customers want thinking about why non-customers are attracted by substitute products exploring how complementary products affect value identifying all those who influence purchase decisions

Chapter 26: Value Innovation